Largest Dutch Companies

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A large number of CEOs of the largest Dutch companies are unfamiliar with professionals such as journalists, analysts and headhunters. Moreover, they lack distinctive profile compared with each other. According to a survey conducted by communications consultancy in collaboration with research firm Research International.

Credibility

In the study, which took place among 300 professionals (analysts, journalists, government employees, executive searchers and students) were asked about the reputations of CEOs. The results of the study point to three main pillars for a strong CEO reputation in the Netherlands, is primarily the credibility, in addition to effectively manage crises and creating internal support. Loss of credibility was the most salient factor fail and thus surpasses the achievement of poor results.

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