Terms of Internet Marketing / Online Business
terms of Internet Marketing / Online Business
This is a little brief explanation for the terms internet marketing / online business which is used by online marketers. Some of the more technical term, and will relate to your day-to-day operations – not lack of sleep in trying to understand everything.
Address
Also known as an email address, indicate a location where an email message sent.
Affiliate Marketing
Affiliate marketing is a method of promoting web businesses (merchants / advertisers) in which an affiliate (publisher) is paid for every visitor, customer, purchaser and / or sales going through his efforts. Typically, the affiliate will use the Web site or other techniques to bring traffic to direct the end of the web on other sites (links affiliate program). Affiliate is compensated with a commission for every time a visitor makes a purchase referenced (or any other act calls).
Article Marketing
Article marketing is a type of advertising by writing short articles related to your niche business and submission to article directories or publishing articles on the website. This is very effective in generating targeted traffic and more expensive than other forms of paid advertising.
Article Submission
Article submission is the process of making an article to be freely available for distribution and published in the market. Articles can be registered on the website article directories that will publish articles on a wider audience. Each article contains a bio box ‘and’ by-line ‘that include references and contact information for business authors. Well written article that was released for free distribution have the potential to get the author business credibility within its market, it could be a new client.
Autoresponder
An autoresponder is a computer program that automatically answers email sent to him. Usually used as an email marketing tool, which helps businesses quickly provide information to prospective customers and act up to them at a predetermined time interval.
Bandwidth
Bandwidth is the amount of Internet traffic that passes through your website. If you have an e-book, audio, or video that downloaded your customers, you will need to provide a large enough bandwidth.
Blog
Short for ‘weblog’. A web page that is updated like a diary, with the latest writing in front. Updates are usually done using blogging software like WordPress, rather than maintained by hand. Blogging software generally combine text, images, links and comments from the creator of the blog or blogger in the blog.
Related sources: http://www.nichepowerbuilder.com
Browser
A web browser is the software you use to see the web page. Internet Explorer is the most common browsers, but other browsers like Firefox and Safari (for Macintosh) is also very popular.
Cache
A web browser cache is a place of deposit of the files had downloaded from the web and mungkn required return. A logo and website navigation images can be stored in the cache, so they do not need to download again each time you enter from a site to other websites. This happens automatically.
CGI
CGI or Common Gateway Interface is a technique for running a Web server file to create dynamic HTML content and returning to the visitor’s browser. Web servers typically have a cgi-bin in the base domain, to accommodate the file.
Chat
Internet is a privilege that allows two or more persons to communicate directly through typing messages in the message window. Chats are also increasingly being used by companies, firms as a channel of support quickly.
Cloaking
Cloaking is a black hat SEO technique where content is displayed on the network search engine is different from that displayed the visitor’s browser. This is done by sending the content based on IP address or the top Agent HTTP user of the requested page. At the time of a user in the network identified as a search engine, a server-side script sends a different version of the web page, ie that contain content that is not visible on the page visible. The purpose of cloaking is to deceive search engines so they display the page when the page should not be displayed.
Conversion
Is the term for the sale of new sales such as converting a lead into a paying customer. The definition is expanded online to include the concept of web conversions – all sizes, web pengunjungan succeed with success – such as signing up for a free seminar or download a report.
Conversion Rate
In the context of online marketing is a requirement that measures sales compared to the total number of visitors received in a period of time.
Cookies
Small files that can be saved websites pad your computer to make you remember them. When you log into a website and you still tercata there when you return later, it is because the site is to give your browser a cookie. Cookies also widened the basis of how traders identify the affiliate (referrer / source) from an affiliate sale.
Cost Per Conversion
Shows the cost of bringing a customer, typically calculated by dividing the total cost of an ad kampenye by the number of conversions. The definition of “Conversion” varies depending dar situations: sometimes considered a lead, a sale, or purchase.
CPM
CPM or Cost Per Thousand is where advertisers pay for a spread of their message to a specific group. CPM Cost per thousand appreciated. The letter M in the acronym is the Roman numeral for thousand.
CPV
CPV or Cost Per Visitor is where advertisers pay for the delivery of targeted visitors to his website.
CPC
CPC or Cost Per Click is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their ad and is redirected to their website. They do not actually pay for the ads, but only when your ad is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to insert ads targeted under a series of words that direct relevant traffic to their website, and pay only when someone clicks on their ad that will connect them directly to their website.
CPA
Ad CPA or Cost Per Action or Cost Per Acquisition is based on deeds and common in the affiliate marketing business sector. In this payment scheme, the publisher takes all the risk of running ads, and advertisers pay only for the number of users who complete a transaction, such as a purchase or registration.
This is the best type of payment rates for banner ads and the worst type of rate charges.
CPL
Ad CPL or Cost Per Lead dalah identical to CPA advertising and is based on the completeness of user registration form or for a newspaper or other action that the merchant feels will lead to sales.
CPO
Ad CPO or Cost Per Order or Cost Per Sale is based on each order / sales transacted.
CSS
Cascading Style Sheets (CSS) is a style of language used to describe the appearance of a document written in HTML. Designed primarily to distinguish the document content (written in HTML or a similar language) from the appearance of a document (written in CSS).
Meta Description Tag
A meta tag provides a summary of the pages. Search engines generally list the contents of the label, so it is put in bags for your optimization efforts.
Domain Name
Showed informally on the “web address”, this is the name that identifies a computer on the Internet. These names appear as a component of the Web site URL, such as asiainternetacademy.com. Domin inj type name also called a host name (hostname).
Favorites
Also known as Bookmarks, this is a browser function that allows you to save a link to the page you want to visit again.
Flash
An additional browser developed by Macromedia that displays animations and animated websites.
FTP or File Transfer Protocol
Methods to include your files from computer to the web server.
Hit
A request for a file from a web server. Available only in log analysis. The number of hits received by a website often makes a statement of his popularity, but this number is extremely misleading and too high to assess the popularity dramatically. A single web-page typically consists of multiple (often dozens) of discrete files, where each file is counted as a hit when the page is opened, so the numbers are the numbers actually hit any better reflect the complexity of a web page rather than the actual popularity of the website. The number of total number of visitors or page views provides a lot of popularity ratings are more realistic and accurate.
HTML
Hypertext Markup Language. Is the language of a web page with what is written.
HTTP
Hypertext Transfer Protocol. In theory, this is the way HTML pages are sent between servers and browsers, although the practice HTTP to use to send all sorts of data, including images and files downloaded. Many of the actual file to be provided by using FTP, but HTTP is considered much easier and faster.
HTTPS
https or secure HTTP is a system designed by Netscape Communications Corporation to create an authentic and subtle communication and is widely used on the World Wide Web for security-sensitive communication such as payment transactions and corporate identification. This makes the use of different TCP ports, and a layer of fictitious / additional authenticated between HTTP and TCP.
Inbound Links
Also known as backlinks, this is the incoming links from other webpages into your webpage. Inbound links from external websites rated very highly by the search engines link performance analysis as they provide relevance ranking of search results.
Indexing
The process by which a network search engines to drive through all the content on your website, and save each keyword, along with information webpage where keywords can be found in an index. This information is used when you create a search query, then check the index for relevant results.
IP Address
An IP or Internet Protocol address is a unique address that computers use to identify and communicate with each other. Each block of IP addresses placed to ensure that ISPs within a particular country, which means that you can use them for roughly said in a statement where your visitors come from. There are many free database that maps IP addresses to physical locations, allowing you to group visitors by country or even, in many cases, by province.
ISP
Internet Service Provider. The company or institute that provides access to your computer in the Internet, usually with a monthly payment.
KEI
KEI or keyword effectiveness index is a number that provides a comparison of the number of searches for a keyword than the number of search results, to determine how competitive the keyword optimization. Generally the higher the number the better.
Keyword
A particular word or words that search marketers expect the searchers enter a query on a frequent basis.
Keywords Meta Tag
Meta tags are used so popular as a means of description of the relationship with the webpage keyword. Its use is moot now, but maybe it will not hurt to include it in your optimization efforts.
Lead
A sales lead is the identification of a person or a potential form that are interested in purchasing a product or service, and shows the first stage of the sales process. Sales leads from internet marketing or other offline marketing. Once a visitor is a qualified as lead entry point of a road or a sales funnel. Sales leads are called as a result of the conversion.
Link
A link is some text on a web page that will take you to another page if you click them.
Mailing List
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. Internet marketers use mailing lists to send a quote, newspapers and other announcements to visitors who have chosen to receive it.
MySQL
MySQL is a free open source database. Available on most web hosts and are often used to strengthen the web applications and small to medium website.
Online Advertising
Online advertising is a form of advertising that uses the Internet and World Wide Web to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks, e-mail marketing and other forms of advertising such as article marketing.
Open Source
Open source software is software that makes the source code freely available. It is intended to give you more freedom to modify the software however you want (or pay someone to modify it for you), rather than tying you to one company and relying on them for updates. In practice, this means that tersebt software available for download at no cost. Visit www.opensource.org for more information.
Page View
A page view (PV) or page impressions is a request to load a page from an Internet site. On the World Wide Web a page request would result from a web visitor clicks on a link on another HTML page that refers to the page in question. This should be in line with a hit, which requests a file from a web server. Therefore there may be several hits per page view. A visitor to a website will bring one to a few page views.
PDF
Portable Document Format. A document format that aims ntuk reproduce the text exactly as it will appear on a page. Can be viewed in a web browser using an additional, but not preferred by many users because it can be very slow.
PHP
Stands for ‘PHP: Hypertext Processor’. An writing language that is very easy to learn and use the most common on the web, which helps also with the fact this is also free. It is also very commonly used in a fairly simple, such as pulling the text from the database and add it on a page.
Robots Meta Tag
Robots meta tag is used to control whether the network search engines are allowed on an index page, or not, and whether they should follow links from a page, or not. Meta tags are not the best option to prevent search engines to list the contents of your website. A method is more reliable and efficient in use is the use of Robots.txt file file (Robots Exclusion Standard).
RSS
RSS stands for ‘really simple syndication’, and is commonly used by websites to unify their new content. Discovered by Dave Winer, one of the first webloggers, the form is intended to provide a standard way to get a website’s content, rather than forcing people to try to pick of the many HTML. This is an XML language (precisely, RDF) that is designed to facilitate simple pendeskripsian content.
Search Engines
A search engine is a withdrawal of the information system designed to allow users get the information stored on a world wide web. Popular search engines including Google, Yahoo and MSN.
Search Engine Optimization
SEO or search engine optimization is a set of techniques and methods that allow a search engine optimizer to improve organic rankings (free search, as opposed to paid search) from a website.
URL
Uniform Resource Locator. A technical term for the entire web address, such as http://www.example.com/page.html. Are called uniform because you can use an address similar to refer to a whole range of different sources: for example, file: / / c: / windows refer to your Windows folder, and ftp://ftp.example.com/public_html refer to a FTP server folder.
Visit
A tourist or visitor demonstrates a unique visit to a website by a surfer. In technical terms it is a unique series of requests from the same client within a certain time. A visit is expected to contain a lot of hits (in log analysis) and page views.
Web Analytics
Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a website to determine which aspects of a website that works close to serve targeted business objects-for example, which landing pages encourage people to make a purchase.
Website
A website or web site is a collection of Web pages, images, videos or other digital assets that are placed on one or several web servers and can be accessed via the internet.
Web Page
A Web page is a document, usually written in HTML, which is almost always accessible via HTTP, a protocol that sends information from the web server to display in the user’s web browser.
World Wide Web
World Wide Web (usually shortened to a web or www) is a system of interlinked, hypertext documents accessed via the internet. With a web browser, a user view web pages that contain text, images, videos and other multimedia and driving between them using hyperlinks.
W3C
World Wide Web Consortium (three W and a C, so the W3C). Is the standards body that is considered as a regulator of the web, and decide what is inserted and removed from the version that varies from HTML, among many things.